A Home Depot Sponsor Switch?

March 7, 2008
By Dr. Rus

If you follow NASCAR, then you know Tony Stewart is sponsored by the Home Depot. He’s driven the orange Depot car for a long time. However, during the past few years, Stewart has also done some stupid things which have gotten him in trouble with both NASCAR officials and his Home Depot sponsor. When a business spends millions of dollars on sponsorship they frown upon their spokespeople casting a bad light on their product.

That being said, could there be something in the wind as far as sponsorship goes? The new Home Depot commercial does not mention Tony Stewart at all. It’s an obvious NASCAR commercial, but this time around the name dropped throughout the commercial is the driver of the 17 car, Matt Kenseth. Could it be that Home Depot is sending a strong message to the driver of the 20 car? If I were Joe Gibbs racing I’d be saying it’s time to reel in my driver named Tony Stewart before they suddenly see millions of dollars in sponsorship money walking out the door.

Just my two cents,
Dr. Rus

3 Responses to “ A Home Depot Sponsor Switch? ”

  1. Jason on August 18, 2008 at 2:27 pm

    Well, I take it you are not a fan of Mr. Stewart. Being a former employee of Home Depot though I can assure you that they have always been proud to sponsor him as a member of JGR. However as recent events have unfolded within NASCAR, there was probably a reason some of their advertising had changed gears. Tony Stewart is admired by his peers as well as his fans for taking this big step. Many changes have happened in NASCAR when it comes to sponsors in the last 2 years and I guess you could say that it is just the way of the sport.

  2. Stewart Haas on September 9, 2008 at 3:10 pm

    I believe we saw the last of the Tony Stewart Home Depot commercials this last weekend as Tony turned the reins of the #20 Home Depot Toyota over to Joey Lagano. While he may have gotten in trouble over the years, Tony was still a great spokesman for the company.

  3. sandrar on September 10, 2009 at 5:48 pm

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

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