The NFL season has just started, with a number of surprises. And, believe it or not, but time is also running out to buy advertising space for Super Bowl XLIII.
That’s right, the famously high-priced Super Bowl commercial airtime is almost sold out already for the end of the season game, as the season just gets underway. Of course there’s much hype about how the landscape of the NFL changed over the weekend with the Tom Brady injury. On top of that, the New York Jets are winning with their latest acquisition of the retired Brett Favre. The on again, off again quarterback career of Favre transitioned to the Jets this year after his former employer got tired of a quarterback, who in my opinion, is nothing more than a cry baby who doesn’t really know what he wants to do. Then there’s the energized Buffalo Bills team. Here’s a franchise that’s been the Super Bowl Bridesmaid many times, but never the bride. Could this be the year for a Jets and Bills Super Bowl run?
Whatever the case may be, and whoever ends up making it to Super Bowl XLIII, this much is known - commercial time is running out if you want to buy it.
NBC announced this week that so far they’ve sold 85% of the advertising slots for the upcoming Super Bowl. How much does it cost to buy time? A 30 second spot costs $3 million dollars! But, given the law of supply and demand, the remaining 10 time slots might sell for even more. Usually only 60% of the commercial time allotment is typically sold by this time of the year. With just 10 spots left, that means NBC is way ahead of the game. The network notes that you can expect to see several ads for automobiles and movies during this season’s football championship broadcast. By the way, just in case you’re wondering, the game is set for February 1, 2009.
Just my two cents,
Dr. Rus
